“WHEN I STARTED IN THIS INDUSTRY, I WAS SO EXCITED TO DO IT DIFFERENTLY…

IT’S ALWAYS LEARNING ABOUT HOW CAN WE DO WHAT WE DO BETTER”

- Anisa Telwar Kaicker, Founder & CEO

OUR FULLY OWNED, STATE-OF-THE-ART MANUFACTURING FACILITY IN JINGHAI AND OUR NEWLY LEED-CERTIFIED FACILITY IN TIANJIN, CHINA ENABLE US TO LEAD EVERY ASPECT OF YOUR PROJECT WITH THE HIGHEST LEVEL OF QUALITY CONTROL. AN UNWAVERING COMMITMENT TO OUR VALUES MEANS YOU CAN ALWAYS TRUST OUR CLAIMS.

We make category-defining brushes without harming the environment and provide fair wages to the artisans who create them. We have created a business ecosystem by having full ownership and control over our manufacturing facilities and supply chain. We know where every component of our products originates and know every individual who's involved in creating our product.

OUR COLLABORATIVE PROCESS

Our goal is to make working with Anisa International a rewarding experience, from our first conversation to the moment your brushes are in the hands of your consumer. The trusted partnership we cultivate, the proven process we follow, and the best-in-class manufacturing standards, we’re committed to make all the difference.

CONCEPT DEVELOPMENT & DESIGN

Our relationship begins with complete immersion and collaboration with your team. We ask important questions, starting with understanding product pairing and usage for the brush or tool you need. We design the best solution for your brand’s product application, budget, and sustainability goals.

PRODUCTION

Our process blends traditional Asian brush artistry with responsible manufacturing practices, ensuring that each cosmetic brush is thoughtfully-made while honoring artisanal craftsmanship.

TESTING & EVALUATION

We converse with our partners and small groups of hand-picked consumers to gain feedback, gauge interests, and define areas for improvement. After testing, the product ideas may be discarded, parked, or pushed forward for production.

MARKETING LAUNCH STRATEGY

For us, collaboration doesn’t end after your brushes are made. We offer full-service integrated marketing and communications as an added value. Whether you need a blueprint for communicating the usage and uniqueness of your brushes or creative design and packaging consultation, our team of experts can support all aspects of your product launch.