Data from our direct-to-consumer incubator brand shows that consumers overwhelmingly prefer curated brush duos versus single brushes. This was not only proven by sales, but also by increased basket size and reinforced loyalty. Designed to work better together, these intentional pairings simplify routines, enhance performance, and set a new standard for how beauty tools are experienced and purchased.

Contact us to learn more about integrating strategic pairings into your product strategy.