OUR MISSION

To be the leading innovator in the design and manufacturing of cosmetic brushes and tools, delivering exceptional quality and value with integrity. We are committed to collaborative partnerships, sustainable practices, and advocating for the well-being of our customers, team members, communities, and the environment.

OUR FOUNDER

Anisa Telwar Kaicker is the founder and CEO of Anisa International. She started her business in 1992 from a single brush – and has since created hundreds of state-of-the-art beauty tools through her passion for artistry and grassroots entrepreneurship. In 2003, she opened manufacturing facilities in China, a first-of-its-kind, environmentally-conscious operation that she wholly owns and operates – cementing it as the only female-owned brush manufacturer in the world. As a pioneer in responsible beauty, she was also the first to shift from animal hair to high-performance, man-made fibers, ensuring all Anisa brushes are cruelty-free and ethically made.

Her leadership in the beauty space has been recognized by Forbes, WWD, InStyle and beyond. She is the recipient of numerous awards, including Beauty Matter Person of the Year, the Estee Lauder Supplier Excellence Award for Innovation, CEW’s Female Founder Honoree, and, most recently, Ernst & Young’s Entrepreneur of the Year® 2024 Southeast Award winner.

Anisa is also a passionate philanthropist and social justice advocate. She is currently the chair of the LifeLine Animal Project and a board member of the Fernbank Museum of National History in Atlanta, Georgia.

OUR HISTORY

1992

Anisa International was founded

1996

Exhibited at first industry trade show, the iconic HBA in NY

1998

Created substitute fiber for squirrel/sable

PETA Certified for artistry brushes

2003

Opened Anisa Tianjin, our fully-integrated manufacturing plant

2006

Awarded Target Vendor of the Year in Shanghai

2012

Awarded HBA Global Expo Award in the Tools/At Home Devices Packaging category for our patented Sephora Collection Brush Wand Design

2014

Awarded the Estee Lauder Supplier

Excellence Award – Innovation for Dual Sided MAC Brush

2017

Transitioned fully out of animal fiber for makeup brushes

2018

Opened Anisa Jinghai, our fully-automated adonization plant

2018

Awarded ELC Supplier Excellence Award – Sustainability

2018

Anisa International launches skincare brushes

2019

Anisa Beauty D2C brand launches

2020

Built new state-of-the-art Anisa Tianjin LEED-Certified Plant

2021

Rose and Ben Beauty D2C brand launches

2022

Awarded Beauty Matter Person of the Year

2023

Awarded CEW Female Founder Honoree

2024

Named Ernst & Young Entrepreneur Of The Year® 2024 Southeast

2025

Recognized on Inc. Female Founders 500 List

OUR STATS

32+

YEARS IN THE BEAUTY BUSINESS

400+

ANISA GLOBAL EMPLOYEES

180+

BRAND PARTNERSHIPS

78+

PATENTED & PATENT-PENDING DESIGNS