To be the leading innovator in the design and manufacturing of cosmetic brushes and tools, delivering exceptional quality and value with integrity. We are committed to collaborative partnerships, sustainable practices, and advocating for the well-being of our customers, team members, communities, and the environment.
OUR FOUNDER
Anisa Telwar Kaicker is the founder and CEO of Anisa International. She started her business in 1992 from a single brush – and has since created hundreds of state-of-the-art beauty tools through her passion for artistry and grassroots entrepreneurship. In 2003, she opened manufacturing facilities in China, a first-of-its-kind, environmentally-conscious operation that she wholly owns and operates – cementing it as the only female-owned brush manufacturer in the world. As a pioneer in responsible beauty, she was also the first to shift from animal hair to high-performance, man-made fibers, ensuring all Anisa brushes are cruelty-free and ethically made.
Her leadership in the beauty space has been recognized by Forbes, WWD, InStyle and beyond. She is the recipient of numerous awards, including Beauty Matter Person of the Year, the Estee Lauder Supplier Excellence Award for Innovation, CEW’s Female Founder Honoree, and, most recently, Ernst & Young’s Entrepreneur of the Year® 2024 Southeast Award winner.
Anisa is also a passionate philanthropist and social justice advocate. She is currently the chair of the LifeLine Animal Project and a board member of the Fernbank Museum of National History in Atlanta, Georgia.
OUR HISTORY
1992
Anisa International was founded
1996
Exhibited at first industry trade show, the iconic HBA in NY
1998
Created substitute fiber for squirrel/sable
PETA Certified for artistry brushes
2003
Opened Anisa Tianjin, our fully-integrated manufacturing plant
2006
Awarded Target Vendor of the Year in Shanghai
2012
Awarded HBA Global Expo Award in the Tools/At Home Devices Packaging category for our patented Sephora Collection Brush Wand Design
2014
Awarded the Estee Lauder Supplier
Excellence Award – Innovation for Dual Sided MAC Brush
2017
Transitioned fully out of animal fiber for makeup brushes
2018
Opened Anisa Jinghai, our fully-automated adonization plant
2018
Awarded ELC Supplier Excellence Award – Sustainability
2018
Anisa International launches skincare brushes
2019
Anisa Beauty D2C brand launches
2020
Built new state-of-the-art Anisa Tianjin LEED-Certified Plant
2021
Rose and Ben Beauty D2C brand launches
2022
Awarded Beauty Matter Person of the Year
2023
Awarded CEW Female Founder Honoree
2024
Named Ernst & Young Entrepreneur Of The Year® 2024 Southeast